Styling / Art Direction

Chronographs are stop watches on the wrist.  Modern mechanical watch making has taken them beyond functionality and into the realm of status symbol so that a fellow collector can see the tip of a crown or edge of a bezel and know the brand, collection and movement inside the watch.

Until I started writing about watches around seven years ago I had no idea that my Swatch had brothers and sisters this complex and coveted in gold, titanium and brushed steel.  Wandering around the watch fairs in Switzerland was a revelation and I began to feel the obsession even if every watch I wanted was about 50,000 Swiss francs beyond my budget.

For this shoot I wanted to recreate the race track.  All the intensity, smoke, speed and yearning to win which also often manifests itself in watch making – a very competitive business.  I’ve chosen brands I think have some of the most iconic watches on the market, representing speed and accuracy but of course I’ve thrown in a little bit of beauty too in the form of skeleton dials and gold cases.

Watches Defy El Primero 21 chronograph in brushed titanium, Zenith, £9,100

Chronograph in rose gold with ebony-black opaline dial, ref. 5170R-010,  Patek Philippe, £58,850

Daytona cosmograph in yellow gold, Rolex, £20,200

Carrera Heuer 01 chronograph with steel case and pink gold bezel and lugs, TAG Heuer, £9,400

Speedmaster Moonwatch co-axial chronograph, Omega, £17,720

RM 11-01 Roberto Mancini chronograph, Richard Mille, £148,500

Creative Team Stylist: Melanie Grant, Photographer: Omer Knaz

Photographed for 1843 Magazine at The Economist in October 2017.


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