Art Direction

This is a modern take on a watch that passed a series of gruelling tests by NASA in the 1950’s when they were looking for a timepiece which would survive in space.  Now called the Dark side of the Moon this watch is part of that pivotal moment in human history and to illustrate that we needed a footprint in moon dust.

Photographer Luke Kirwan is dirt specialist, specifically huge trays of very particular types of earth and gravel, which mixed in the right quantities can appear to put us anywhere in the world.  In this case it was on the moon and his moon boot print was a flourish that finished the shot.  The watch itself blended beautifully with the grey clay and I love the long shadows (we researched those) to achieve the right atmosphere.

Watch Omega Speedmaster “Dark Side of the Moon” Apollo 8, £7,200.

Creative Team Art Director: Melanie Grant, Photographer: Luke Kirwan

Photographed for 1843 Magazine at The Economist in November 2018.




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