Art Direction

Creating a stack of sound ain’t easy, especially when a (surprisingly light) disco ball the size of a beach ball ordered from Amazon lights up the room and you’ve got to make every flat shiny surface look good.  I always try and shoot as much as possible in camera because when retouching goes to extremes, things take on an un-real CGI flavour which our brains are hard wired not to trust.  Most audio tech like this is photographed in order to be sold in some capacity so sticking to the bounds of visual reality is crucial.

Photographer team Lochner Carmichael have a kind of soothing presence and ply you with incredible snacks so that as you can see time ticking away in the corner of your eye and the product is still in transit, you don’t have a heart attack.  They got the mood just right with this one and we all agreed less is more, taking out a fair number of elements so the shot didn’t feel overloaded.  It was a bitterly cold day too and I remember standing in the studio, light flickering around me wanting to dance 🙂

Audio Bang & Olufsen BeoSound 2 wireless speaker, £1,650

Bowers & Wilkins PX headphones, £329

Ruark R5 all-in-one system which includes a DAB radio, a CD player, bluetooth, multiroom transmission, integration with Spotify, Tidal and Amazon – into a wooden body  The R5 includes a DAB radio, a CD player, £999.

Minirig 3 speaker, £139.96.

Creative Team Art Director: Melanie Grant, Photographers: Lochner Carmichael.

Photographed for 1843 magazine at The Economist in February 2019.


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